How to Grow a Meme Page From Scratch on Instagram (Tutorial)

I have been running meme pages for years and the biggest mistake I see is people overcomplicating it. Growing a meme page is not rocket science. If you want to build a following, go viral, or use memes to grow your brand, there is a simple formula that actually works.

Here is the no BS way I grow every meme page:

Step 1: Pick a niche and stick to it

Do not try to be Worldstar or Pubity. You will never beat the biggest general meme accounts. The only way to grow is to pick a niche.

That could be work memes, gym memes, or even sub-niches like marketing memes. Pick something you actually care about so it is easier to create content.

People want to follow accounts that consistently deliver the type of memes they expect. If you confuse them, they will unfollow you.

Step 2: Set up your meme page correctly

Instagram is still the best place to grow and monetize a meme page. Choose a username that is clean and tied directly to your niche. Avoid random numbers and underscores.

Set the account to public and make it a creator account, not a business account. Creator accounts give you access to better analytics and more audio options.

Your page name should literally be your niche plus “memes.” For example, “Work Memes.” Keep the bio simple and clear so people know what to expect. Something like “Daily work memes for the nine to fivers” works perfectly.

Step 3: Find and use the best meme templates

The fastest way to grow is by posting memes with trending templates. Follow bigger meme pages in your niche to see what formats they are using. Save and edit those templates to fit your audience.

You can use free tools like CapCut to edit videos and add your own captions.

If you want to save time, use Insider Memes. Our meme generator gives you fresh meme templates daily, including trending video memes that work best on Instagram Reels. Instagram is prioritizing video, so posting meme Reels will get you more reach than static images.

Step 4: Post consistently

Consistency is more important than anything else. Pick a schedule you can stick to. If you can commit to posting once per day, Monday through Friday, that is enough to grow.

The sweet spot for growth is one to three memes per day. Every post should be a Reel until you hit 10,000 followers. Static posts just do not perform as well.

Step 5: Avoid the common mistakes

Do not stray from your niche. Do not use hashtags. Do not waste money buying followers or paying for promotions. Do not chase trends just for the sake of trends. The only things that matter are your template, your caption, and showing up consistently.

Final thoughts

If you want to learn how to make memes that go viral and actually grow a brand, the formula is simple. Pick your niche. Set up your page properly. Use trending and funny meme templates. Post consistently. Repeat until your page grows.

If you want to make the process easier, try Insider Memes. We source new meme templates daily and give you a simple way to generate memes for your niche in seconds.